Go to market with
confidence. speed. an aligned strategy.

Make every decision count with strategy built on deep healthcare market expertise.

Stop swirling and start growing with go-to-market that leads to shorter sales cycles, higher win rates, and predictable growth.

Go to
market with
confidence. speed. an aligned
strategy.

Make every decision count with strategy built on deep healthcare market expertise.

Stop swirling and start growing with shorter sales cycles, higher win rates, and predictable growth.

Trusted by leaders at

Datavant
Foundation Medicine
Freenome
Genentech
Guardant
JP Morgan
Luminate Health
Roche
Black silhouette of a person with outstretched arms, surrounded by musical notes and abstract shapes on a white background.
A black-and-white line drawing of a person running, with a graduation cap and diploma, symbolizing achievement or education.
A black and white illustration of a person playing guitar with a city skyline in the background
A black and white diagram showing a rectangular wire frame with arrows indicating the flow of electromagnetic waves, labeled as a radar system.
A black and white line drawing of a butterfly with symmetrical wing patterns.
Multiple black horizontal bars of varying lengths and widths stacked vertically, resembling a barcode or abstract pattern.
A person riding a bicycle on a trail near water with trees in the background.
Black and white line drawing of a mountain with trees at the base and a person at the top with a flag.
Black screen with white text that reads 'Hello World'
Black silhouette of a person sitting cross-legged with their hands resting on their knees, in a meditative pose, against a plain white background.
Black and white animated scene of a tiny fish with a crown on its head, standing on a nautical chart with waves and a ship. The scene has a cartoon style.
A black silhouette of a wifi symbol over a black background.
Diagram of a flowchart with five interconnected circular nodes labeled 'Identify Need,' 'Research Solutions,' 'Develop Solution,' 'Test Solution,' and 'Implement Solution.'
A black and white image of a car with a person driving, captured from behind and slightly to the side.
Black metal fence with intricate decorative design and sharp finials, set against a clear blue sky.
Black and white drawing of a muscular man with a turtleneck, holding a dumbbell in each hand, standing in a gym.

Your product works, but you’re selling to the wrong stakeholders, generating evidence that doesn't resonate, or solving a problem no one believes they have.

Healthcare buying is complex—but predictable when you know the patterns.

THE PROBLEM

Let’s turn your clinical success into commercial dominance.

Find Out How
A smiling middle-aged man with glasses, wearing a white shirt and navy quilted vest, standing against a plain light background.

“Jessica is an exceptional talent. She expertly led the branding of our newly combined company (Datavant) and delivered exceptionalism through her limitless curiosity, relentless drive to set new standards, and selfless collaboration with peers and partners.”

– Pete McCabe, CEO, Personify Health (Former CEO, Datavant)

Jessica Subramanian, healthcare go-to-market strategy expert and founder of Hilltop Insight

Jessica Subramanian, Founder

I help you effectively navigate healthcare’s complex buying ecosystem so you can get your product to the right people with the right message.

THE HILLTOP SOLUTION

Ways To Partner

Go-To-Market Strategy

I fast-track healthcare product launches by identifying your best customers, crafting messaging that speaks to them, and building go-to-market strategies that delivers high value.

    • Conduct stakeholder and customer research to gather deep insights

    • Facilitate executive alignment workshops to build internal consensus

    • Craft a value proposition that establishes your differentiation in the market

    • Deliver actionable recommendations on marketing strategies and go/no-go product launch decisions

    • Shortened sales cycles through targeted messaging

    • Time saved with teams aligned and able to execute a unified strategy

    • Higher conversion rates with clearer value propositions

    • Strategic roadmap that accelerates revenue growth

Market
Development

I help you understand your market and assess product development opportunities. Through strategic planning, market sizing and customer journey mapping, you'll know exactly where to focus your efforts for maximum impact.

    • Develop market entry and expansion recommendations for new growth areas

    • Map customer and patient journeys

    • Enable decisions on the optimal launch sequencing strategy

    • Develop health system strategy and partnership opportunities

    • Clear understanding of total addressable market and opportunities

    • Strategic focus on highest-revenue market segments

    • Optimized customer acquisition based on customer insights

    • Confident market entry plans with defined success metrics

Advisory
Sprints

I provide targeted solutions for teams needing immediate support tackling a business challenges or leaders who have a big idea and need help pressure testing it.

    • Lead a 4-6 week accelerator to help teams tackle business problems quickly

    • Diagnose and define the friction across strategy, sales and marketing

    • Recommend how to use AI Agents in your GTM and Marketing workflow

    • Design and facilitate a workshops to unlock team's vision and strategic priorities

    • Teams operating with renewed focus and momentum

    • Well-defined strategic and tactical path forward

    • Confidence that your decisions are backed by expert healthcare market knowledge

    • Clear communication of strategy to internal stakeholders and The Board

Let's Discuss the Right Fit
A woman with glasses smiling outdoors in front of a modern glass building with greenery.

“Jessica is an excellent brand leader and GTM strategist who brings deep healthcare expertise across pharmaceuticals and diagnostics.

She takes a data-driven approach to brand planning and strategy and has a remarkable ability to synthesize insights into a digestible format.”

– Kate Dennis, Director, Service & Product Marketing, Diagnostic Imaging & Telemedicine at IDEXX (Former Executive Director, Freenome)

Industry Expertise

Biotech & Pharma
Health Tech
Diagnostics

Biotech & Pharma

Health Tech

Diagnostics

Case Studies

A smiling female doctor or nurse in a white coat with a stethoscope around her neck, holding eyeglasses, talking to a patient or colleague in a medical setting with bright natural light.
Test tubes filled with blood samples in a laboratory setting.
Woman with curly hair and glasses sitting on the floor, working on a laptop, near a white wall and door.
Person typing on a laptop keyboard at a desk near a window.
See Market Challenges Solved

Every client relationship benefits from Hilltop Insight’s core values.

High-quality, trust-based relationships

I make you look good, not steal your spotlight. You can rely on me to deliver work that elevates your leadership  and ensures you show up best to your team.

Curiosity and
critical thinking

I dig deep to understand your business before offering solutions, asking questions others might miss to reveal your biggest opportunities.

Truth
over comfort

I’ll tell you what you need to hear to move your business and culture forward, prioritizing honest guidance over easy answers.

Outcomes, over activities

No complicated frameworks, endless meetings, or random experiments. We produce high-value, actionable results and aren’t here to check boxes.

Let's Work Together

Driving Firsthand Impact

  • Portrait of a woman with long dark hair, wearing a black top, against a gray background.

    “There was no task, goal, or wild idea thrown Jessica's way that wasn't eagerly received and delivered excellently upon. I’ve been impressed that she can dive into a new area, understand it exquisitely, and quickly build upon it by drawing connections and improvements. On top of that, she brings great positive energy and a team-focused approach to all that she does!”

    – Mel Abreu, Marketing Leader, Leading Biotech Company

  • Headshot of a smiling man with dark brown hair wearing a suit and light blue shirt against a gray background.

    “Jessica possesses an impressive ability to quickly understand the nuances of healthcare decision-making. Her strategic acumen shines in her innovative approach to go-to-market strategies, where she skillfully navigates positioning, product fit, and pricing strategies, even in ambiguous, complex scenarios. She is an insightful, collaborative, and effective leader that accelerates speed to value.”

    – Bill Horn, Chief Commercial Officer, Datavant

  • A woman with shoulder-length blonde hair smiling against a light background.

    “Jessica’s candid guidance helped me confidently present a clear, strategic plan to my leadership team and provided invaluable strategies for securing internal buy-in. Her ability to anticipate challenges and focus our efforts on the most impactful initiatives saved us significant time and ensured we achieved meaningful results efficiently at a critical growth phase.”

    – Kristin Andreassen, Associate Director, Product Marketing, Freenome

  • A young woman with long, curly brown hair and blue eyes smiling at the camera, wearing a white textured shirt, against a plain light background.

    “Jessica is a seasoned go-to-market leader with a deep knowledge of what marketing levers are best applied in different growth environments. She brought a ton of focus to our marketing org, driving ideas from inception to execution, and effectively rallying our team toward achieving ambitious goals.”

    – Molly Tobin, Head of Product Marketing, Datavant

  • A smiling middle-aged woman with blonde hair, wearing glasses, a grey blazer, and a white blouse, standing in an office setting.

    “Jessica brings a rare blend of strategic vision and execution excellence that drives results while creating a collaborative work environment. She has an exceptional ability to cut through complexity and turn it into actionable, competitive strategy. Jessica is adept at navigating complex healthcare ecosystems, quickly identifying new market opportunities and bringing innovative solutions that drive growth and impact.”

    – Jane Stabler, Business Development Leader, Datavant

  • A smiling woman with long blonde hair, blue eyes, wearing a black and gray patterned blazer, posing against a gray background.

    “Jessica's approach to stakeholder research was exactly what we needed. She gathered critical external feedback that validated our assumptions while being highly responsive to our input throughout. Her combination of quick learning and speedy, thorough execution made the entire process seamless.”

    – Kate McKenzie, Executive Director, Product Management & Customer Experience, Freenome